Traction
৳[X]
GMV tracked
on platform
৳[X]
Monthly
Recurring Revenue
98%
User
satisfaction
Beta cohort
* Figures as of July 2026. Update with live metrics before sharing.
Problem
90% of BD shops run on paper
📕 Lost bakiCredit written in notebooks gets lost — money never returns.
📦 Blind stockNo one knows what's in the storeroom — orders run on guesswork.
🤷 No P&LProfit or loss at day's end? Only a feeling, never a number.
🔡 Language barrierExisting ERP/POS tools are English-only. 72% of shop owners aren't comfortable.
Solution
AyByay — the whole shop, in Bangla
🛒 Bangla POSBarcode scan → sale in 1 second. bKash / Cash / Card.
🤖 AI InventoryPhoto of shelf or memo → AI extracts products instantly.
📒 Digital bakiCredit ledger with SMS auto-reminders. 40% recovery rate improvement.
📊 Daily P&LReal-time profit, top products, low-stock alerts.
Market
$18B Bangladesh Retail
2.8M
Serviceable (smartphone)
BD SME SaaS is at 2012 India — massive first-mover opportunity. bKash's 65M+ users = mobile-first payment channel built in.
Business Model
Freemium → Monthly SaaS
Free
৳0
100 SKUs · entry wedge
Basic
৳299
500 SKUs · AI scan
Pro ⭐
৳699
5K SKUs · SMS · reports
Multi
৳1,499
3 branches (1 brand) · 30K SKUs · HQ
Additional revenue: AI-scan credits (৳10/scan) · SMS credits · Agent network commission.
Why we win
| Feature | AyByay | PrimeERP | Local apps | Paper/Excel |
|---|
| Full Bangla UI | ✓ | ✗ | ~ | ✓ |
| Mobile-first (works on ৳8K phone) | ✓ | ✗ | ~ | ✓ |
| AI photo inventory scan | ✓ | ✗ | ✗ | ✗ |
| Works offline | ✓ | ✗ | ✗ | ✓ |
| bKash / SMS native | ✓ | ✗ | ✗ | ✗ |
| 14-day free trial, no card | ✓ | ✗ | ✗ | N/A |
Go-to-Market
🏪
Direct B2B: WhatsApp outreach to বাজার/মার্কেট associations; 1 demo → 5 referrals.
🤝
Agent network (M2): 25% Y1 commission for local resellers — 1 agent × 20 shops/mo = BD dālāl model.
📅
Eid launch campaigns: 40-60% of annual revenue concentrated — pre-season onboarding push.
📱
WhatsApp bot (M3): Bangla chatbot signup + support. Zero English required.
🎥
Bangla video: 90s feature videos in natural Dhaka Bangla — YouTube + Facebook Reels.
Use of Funds — $[X] Seed
Runway: [X] months · Target: [X] paying shops · MRR target: ৳[X]